Our Process
A detailed overview of all the steps in our workPhase 1 - BUSINESS PLAN & FEASIBILITY STUDIES
RESEARCH, BUSINESS PLAN & FEASIBILITY STUDIES
- Secondary Research
- Industry & Market Overview
- Concept Overview
- Competitive Analysis
- Financial Budgeting & Projections
- Investment Summary
- Concept Ratinale & Recommendations
Phase 2A - CONCEPT & MENU DEVELOPMENT
CONCEPT DEVELOPMENT
- Concept Overview
- Brand & Corporate Identity Development
- Brand Content
- Brand Guidelines
- Mood Boards
- Visual Elements
MENU DEVELOPMENT
- Chef Recruitement
- Menu Tasting
- Menu Finalization
- Recipe & Market List Finalization
- Yeild Calculation
Phase 2B - PROJECT EXECUTION
REAL ESTATE SELECTION
- Location Acquisition
- Site Analysis & Evaluation
- Technical & Financial Feasibility
- Lease Term Negotiations
SUPPLY CHAIN MANAGEMENT
- Food & Beverage
- Cleaning & Hygiene
- Packaging & Disposables
- Sampling Quality Check
- Price Negotiations
- Credit Facility Setup
FIT OUT PROJECT MANAGEMENT
- Interior Design
- Fit Out Contractor
- Fire Fighting & HVAC Contractor
- Site Management & Supervision
- Coordination & Troubleshooting
KITCHEN EQUIPMENTS
- Kitchen Design
- Equipment Purchase
- Delivery
- Installation Commissioning
PRINTING & COLLATERAL
- Artwork Finalization
- Vendor Selection
- Production & Negotiations
DIGITAL MEDIA
- Web Design / Integration
- E-Commerce Setup
- Online Ordering
- Search Engine Optimization
- Social Media Management
Point Of Sale (POS)
- Procurement & Deal Finalization
- Installation
- Database Setup
- Employee Tranining
VENDOR MANAGEMENT
- Fire Supression
- Grease Tap
- Pest Control
- Smallwares & GLassware
- Packaging & Disposables
- Staff Uniforms
- CCTV, Internet, Audio System
HUMAN RESOURCES
- Recommend Staffing Levels
- Interviews & Screening
- Recruitement Formalities
- Legal Obligations Management
- Staff Training
- Staff Accomodation
PUBLIC RELATIONS & MARKETING
- Engage PR, Digital & Social Media Partners
- PR Campaign Activation
- Online Marketing Strategy
- Offline Marketing Strategy
PRE-OPENING
- Outlet Setup
- Cleaning & Utilities
- Bank Accounts & POS Machines
- Hygiene Standards Implementation
- Management Training
- Daily SOP Traning
SOFT OPENING
- Limited Service Opening
- Mock Service Run
- Troubleshooting
- Extended Opening
GRAND OPENING
- Grand Launch Event
- Press Event
- Social Event
- Blog Post, Publicity Articles
- Invitations
Phase 3 - GENERAL MANAGEMENT POST OPENING
OPERATIONS
- Operations
- Supply Chain
- Menu ENgineering
- Human Resources
- IT Solutions
- Business Development
- Auditing
MARKETING
- Public Relations
- Launch Campaigns
- Food Photography
- Bloggers & Influencer Events
- Social Media Management
Phase 3 - PART 1: OPERATIONS
OPERATIONS
- Implementation of Standard Operating Procedures (SOP's)
- Addressing Unresolved Management Issues
- Overlooking Customer Care Management
- Overlooking Online Customer Care Management
- Troubleshooting
- Development & Management of Employee Incentive Programs
SUPPLY CHAIN
- Quality Control
- Product Testing & Price Negotiations
- Assistance in SKU's
- Enhance Supply Chain Management
- Reduce Latency & Optimization of Processes
- Tracking Assistance
MENU ENGINEERING
- Menu Engineering At Periodic Intervals
- Minimize Wastage & Maximization of Profits
- Sales Mix and Cost Analysis
- New Products Development & Implementation
- Menu & Product Revisions through customer feedback, surveys, market trends.
HUMAN RESOURCES
- Create & Update Job Profiles
- Post Opening Recruitement
- Staff Hygiene & Safety Training
- Monitoring & Supervising Staff Performance
- Staff Disciplinary Procedures
- Training for Supoort, Sales, Service
BUSINESS DEVELOPMENT
- Monthly Strategy Meetings
- Ongoing Location Search
- Periodic Budgeting
- Organization Structure Reviews
- Brand Adaptation
IT
- Assistance in POS Troubleshooting
- Technical Support for Hardware & Software
- CCTV / Audio Maintainence & Troubleshooting
Phase 3 - 3 DIMENTIONAL AUDIT SERVICES
HYGIENE AUDIT (STAFF PERSPECTIVE)
- Dating & Labeling Procedures
- Waste Records
- Cleanliness of Premises
- Staff Hygiene
- Health Checkup Charts
- Kitchen Equipment Maintainence Records
MYSTERY SHOPPER AUDIT (CUSTOMER PERSPECTIVE)
- Detailed Review by Anonymous Customer
- Point System Review of Service, Product, Hygiene & Payments
- Monthly Action Plans
KEY PERFORMANCE INDICATORS (MANAGEMENT PERSPECTIVE)
- Incentive Systems for Staff
- Performance Assessment Based on Store Profits, Hygiene Audits
Phase 3 - PART 2: MARKETING
SOCIAL MEDIA MANAGEMENT
- SMM Including Idea Generation, Content Review, Platform Monitoring
- Facebook & Instagram Posts
- Image Editing for Banners & Posts
- Monthly Analytics & Performance Insights
- Ad & Sponsored Post Spends Management
PUBLIC RELATIONS
- Activation & Management of PR / Launch Campaigns
- Press Release Management
- Interview Scheduling & Management
- Bloggers & Influencers Management
OFFLINE MARKETING
- Assitance in Print Media Publicity
- Stategic Hoarding, Publicity Avenues Assistance
- Overlook Photoshoots with Professional Agencies